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Marketing 101

Rebrands: The Good, The Bad, and The Unnecessary

Rebrands: The Good, The Bad, and The Unnecessary

Ring The Changes Rebrands are of the most popular strategies for a company looking to shore up its equity or attract a new audience—especially since the turn of the last century. A few successful glow-ups have inspired half of the corporate world to put a new face on...

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From AI to VR – Marketing in 2023 and 2024

From AI to VR – Marketing in 2023 and 2024

Wrapping up the marketing trends for the year and predicting those of the next is such a consistent staple in the marketing industry that it’s almost a cliché. However, 2023 represented such a landmark year in digital marketing that the subject was impossible to...

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