Meet Your Digital Marketing Team

Here they are: the MVPs who make the magic happen. Meet the digital marketing all-stars who put their blood, sweat and tears into ensuring your brand receives maximum exposure and ROI.

Marshall Brooks

Marshall Brooks is a results-driven marketing strategist with 17+ years of experience across many marketing sectors. At Rally Marketing, he helps brands implement high-performance digital strategies. A specialist in SEO, AI integration, and paid and organic media, Marshall brings expert insight into how marketers can thrive in today’s generative search landscape.

Carson Webb

Carson Webb is the Sales and Marketing Coordinator at Rally Marketing, bringing over eight years of experience in project management and account coordination. She excels at keeping projects on track, strengthening client relationships, and collaborating with teams to deliver results-driven marketing initiatives. With a background that spans roles from Distribution Specialist to Studio Manager, Carson brings a thoughtful, systems-oriented approach to problem-solving, combining strong organizational skills with clear communication and strategic insight. Known for her adaptability and attention to detail, she plays a key role in improving processes and supporting both clients and internal teams to ensure successful outcomes.

Michelle L. O’Neal

Michelle O’Neal is the VP of Operations and Human Resources for Rally Marketing, where she leads team development, operational strategy, and organizational growth to ensure the business runs efficiently and delivers exceptional client results. With a career in digital marketing and web development that began in 2004, Michelle has grown through roles in content, project management, and operations, giving her a well-rounded perspective on what it takes to build high-performing teams. At Rally, she focuses on coaching and mentoring employees, strengthening processes, and aligning people and performance to support scalable growth. She has also played a key role in major company milestones, including mergers and acquisitions that expanded both Rally Marketing and Comit Developers. Michelle holds a B.A. from New York University and an MBA from the University of Louisiana at Lafayette, and she is a SHRM Certified Professional dedicated to continuous learning and leadership development.

Chris Fichter

Chris Fichter is the Full-Charge Bookkeeper supporting Rally Marketing and Comit Developers, ensuring financial operations run smoothly and accurately. She manages everything from accounts payable and receivable to payroll and budgeting, bringing a meticulous attention to detail that keeps reporting reliable and decision-making informed. Chris’s ability to catch discrepancies and maintain organized financial systems is critical to the company’s stability and growth. Beyond the numbers, she is known for her strong customer service skills, helping guide clients and internal teams to the right solutions while building lasting relationships that support long-term success.

Spencer Hoyt

Spencer Hoyt, Co-founder of Rally Marketing, is a seasoned entrepreneur and web development expert with nearly 20 years of experience helping businesses grow through strategic digital solutions. He specializes in building high-performing websites, optimizing e-commerce platforms, and executing SEO strategies that drive visibility, leads, and revenue for companies ranging from startups to enterprise organizations. Spencer has also founded and successfully exited multiple businesses, including hampr, a Techstars-backed startup that scaled to more than 20 states. At Rally, he leads innovation, oversees strategic growth initiatives, and brings a results-driven approach to digital marketing—including PPC, social media, and content strategy—making him a trusted partner for brands looking to strengthen their online presence.

Gerald Miguez

Gerald Miguez, Co-founder of Rally Marketing, brings a unique blend of operational experience and technical expertise to the digital space. After 17 years in the oil and gas industry, he transitioned into technology, building a strong foundation in network administration and software development before launching Efficient Technologies, a respected local web design and development firm. Today, as an active partner in both Rally Marketing and its sister company, Comit Developers, Gerald has helped serve thousands of clients by combining practical business insight with innovative digital solutions, playing a key role in the continued growth and evolution of both organizations.

Jared Allardyce

Jared Allardyce is a digital marketing and communication design leader with over 25 years of experience helping businesses clarify their message and connect with their audiences. After a decade in advertising, print, and web production, he founded Wide Web Marketing in 2010 to focus on results-driven digital marketing strategies. Following its merger with Comit Developers and creation of Rally Marketing in 2017, Jared has played a key role in shaping integrated marketing efforts that combine strategy, design, and execution. As a Partner, he collaborates with cross-functional teams to deliver campaigns that highlight each client’s unique value, strengthen brand positioning, and drive meaningful engagement and growth.