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How to Develop a Data-Driven Content Strategy
You might think content marketing is strictly a creative task. Well, it’s not! To create content that truly drives leads to your business, marketing materials need to be data-driven. Here’s a roadmap to tracking, analyzing and applying data to your overall marketing...
10 Tips and Tricks to Up Your ‘Gram Game
The following article is converted from a presentation Rodney has given at our monthly Buzzed Words social on March 19, 2019. Instagram Stories are the perfect posting format for social media engagement. Unlike in the Facebook and Instagram feeds, they appear...
6 Steps to Effective Facebook Ads
Anyone can create a Facebook ad. But making an effective Facebook ad is a whole different story. It’s no easy feat: truly effective digital ads that drive conversions require a clear strategy, strong creative and measurable goals. But where do you even start? Well,...
Fall in Love With Marketing Again With These 5 Tools
Digital marketing can be both exhilarating and exhausting at the same time. Working in marketing is a lot like being in love: sometimes you wanna cuddle up for hours, and other times you just wanna punch someone in the face. Through the ups and downs, picking up new...
Kringletron 9000 Coming This Christmas
Rally Marketing has a new VIP client this holiday season- none other than Old Man Christmas himself. That’s right, Santa Claus has asked Rally’s creative thinkers to bring his magic into the 21st century—getting him out of the workshop and into your smartphone. He’s...
Why Paid Advertising Is More Important Than Ever In 2019
Would you purchase a brand new car without a warranty? I hope not. And you also shouldn’t create a shiny, new marketing plan without a paid advertising budget. Marketing isn’t a magic bullet, and with organic reach dying on most platforms, it’s hard to be seen. You...
How to Create Facebook 3D Photos
On October 11, Facebook rolled out an exciting new post type called Facebook 3D photos. These photos create a dynamic viewing experience for users, allowing them to peak around from the top, bottom and side-to-side. The feature is very similar to the failed Amazon...
How to Create a Social Media Strategy in 7 Steps
The key to social media success for your small business is to have a detailed content plan that drives your marketing efforts. This article will discuss how to create a successful seven-step social media strategy that relies on content to engage your prospects and...
How We Grew Our Subscriber List by 500% in Just Eight Months
I’ve been on an absolute tear lately. I’ve found my newest obsession and have trained my laser focus on it. It’s something I do. Ask our President / my partner in crime, Laurel. She’s the one that has to listen to my obsessions all the time. First Bob Dylan, then...