Stay in The Loop.
Hey Clients – Wake Up
Is she talking to me? I think she is talking to me. Do you respond in a timely manner when my team emails you? If we need approval on something, do you make us follow up 5 times? Have you approved your ad budget but keep forgetting to give us...
What Are the Real Benefits of Marketing Automation?
Business owners are busy. Like, crazy busy. There's so much to do that sometimes the tasks seem endless. That's why it's vital to get and stay organized. Part of being organized is setting up systems. That includes automated systems. The benefits of automation are...
In Defense of Vertical Videos
What I'm going to say in this blog could be considered blasphemy. I expect an angry mob to form outside this office window any moment now but I must speak the truth. There's nothing wrong with vertically-filmed videos. There I said it. Did you have a visceral...
The B Word
The word everyone hates but what every site should have – Blog Before you start explaining why you don't need blogs and how you don't have time to sit down and write content, let me stop you. We get it - we really do, but we’re encouraging you to read this. How to...
GDPR: Comply or Die
This article was developed from a presentation given during Social Media Day on June 23, 2018. We’ve made the original presentation slides available, along with every other presentation given that day. OK, so maybe the title is a bit dramatic. Non-compliance to GDPR...
The 5 Most Reliable Digital Marketing Metrics to Track
Capture. Convince. Convert. Has your company mastered the three C's of digital marketing? So your latest marketing campaign had excellent results. Don't start a round robin of high-fives in the conference room quite yet. Small businesses need to delve into the data to...
Here’s Why Your Digital Marketing Plan Isn’t Working
It's no question that a digital marketing plan takes a great deal of time and resources. Unfortunately, many marketers fail to see their plans rise up to what they were expecting. If your online marketing strategy isn't gaining the traction you were hoping for, this...
How To Create A Killer Content Style Guide
It's impossible to be successful in modern marketing if content is not at the core of your strategy. Business owners hear this all the time, leading most to jump headlong into content marketing without a clear plan of action. Your content efforts must start with the...
7 Medical SEO Tips to Get More Patients
Health care today is increasingly competitive. Patients have more choices, greater access to information and a willingness to change doctors on seemingly a whim. However, you have the opportunity to attract these new patients. You just need to position yourself to...