Lena’s Cajun Seafood

Lena’s Cajun Seafood sought to revitalize their brand by creating product packaging that taps into the nostalgic memories from childhood of authentic Cajun family meals. Our team designed packaging for their quart-sized seafood gumbo, crawfish etouffee, and crawfish bisque products, using subdued colors to reflect the rich, complex flavors of its recipes and incorporating patterns reminiscent of traditional Cajun table settings in a modernized way.