There can be no denying that the world of online marketing is ever evolving and new ideas are coming along faster than anybody can anticipate. However, one item that remains constant throughout, is the importance of good, high-quality SEO.
Search Engine Optimization is as much of a driving force behind online marketing now as it was years ago. Sure the bots are getting smarter, meaning you need to bring your “A” game if you want to get ahead, but that doesn’t mean you can get around its importance.
But what are these changes? What does it take to kill it with SEO in 2018? Well, read on and we will take a look at the top 10 SEO tips for this year.
1. A Top 10 SEO Secret is to Consider Intent Above All Else
There are many different analytics tools out there that can help you find the most popular keywords. However, be careful with what ones you choose. In 2018 you will want to avoid those keywords that are so specific that the people using it are searching for one specific site, and not going to look at anything else.
2. Research and Watch Your Competitors to Get Extra Traffic
Another one of the top 10 SEO tips for 2018 is to not only watch consumers but also your competitors. Keep an eye on what they are doing. What keywords they are using, because, if it is working for them, it can surely work for you too.
3. A Q&A Page Helps Consumers and Boosts your Ranking
Add some extra content to your site in the form of a Q&A page. Find the questions that people are asking that relate to your industry or product niche, and answer them on your site. This is a great way to add some keyword rich content and increase both your ranking and your value.
4. Work on Your Opening Lines and Hook Them Early
A great tip for increasing your SEO is to put more effort into your opening lines. Those first paragraphs that people see when they hit your page. If you can perfect your hook, then not only do you have a powerful piece of content, but you have people drawn in, and then a natural spread through the rest of your content is as good as guaranteed.
5. People Don’t Want a Technical Read
Regardless of your business, or the market you are in, people are not looking for a technical manual online. They want a site that gives them the information they need, in an easy to read format. Not only is this great for your SEO, but also helps pull readers in and has them reading more.
6. Content is King But Padding Is Not Needed
Content is key when it comes to SEO and online marketing. However, it does not need to be buried within thousands and thousands of words. One of the most important top 10 SEO tips for this year is to keep it short and sweet.
7. Great Titles are a Powerful Tool
People don’t read everything they see online. They skim, and titles are the main thing they see. You want to make sure your great keywords are used to make powerful titles. Fifty-five characters can pack a punch when you put the effort in.
8. Think About Multiple Viewpoints
In 2018 people are not just using laptops to get online. They are reading on their tablets, their phones. Essentially, anything with an internet connection.
To make the most of your SEO, you need to ensure that your site looks perfect one all of the different devices that could be used to access it. That way people will know they can check you out, regardless of what device they are using.
9. Your URL’s Contribute to Your SEO
Never overlook the power of a good keyword driven URL. These are what people will see when others are linking to your site and can help give you that SEO boost over the competition.
10. Links Can Make You an SEO Champion
If there is one thing that is just as valuable as the content on your site, it is the links. Both internal and external links are a must if you are looking to top the ranking pages.
But make sure you pay attention to the sites you are linking to because you want to make sure you are associating yourself with other high-quality locations, to help drive the value of your site through the roof.
SEO Success Requires Hard Work and Dedication
These are the top 10 SEO tips and tricks, and there is nothing stopping you from using them to become an SEO king.
It takes hard work, and dedication to the cause, but everybody can make it, as long as they want it bad enough.
Luckily, we are here to help. We can assist you with all of your SEO needs. Just get in touch with us today and we can help you take your marketing efforts to new heights.