Digital agency Rally Marketing has recently added search engine marketing (SEM) and pay-per-click (PPC) veteran, Stephanie Freidman-Landry, to their team of digital marketers as the new Director of Search Engine Marketing. Formerly the Director of Interactive Marketing at Potenza, Freidman-Landry will now oversee Rally Marketing’s SEM and online advertising teams.
“I look forward to leading SEM operations at Rally and leveraging my digital experience for clients of all sizes,” said Freidman-Landry. “It’s my responsibility to demystify the often complex world of multi-channel online marketing, and it’s rewarding to share with clients just how tangible its impact can be. I couldn’t be more excited to join such a collaborative, dynamic and forward-thinking team.”
“Stephanie’s experience and knowledge make her an asset not only for Rally but also our clients,” said Laurel Hess, President of Rally Marketing. “She is a positive, big-picture thinker with a dedication to tracking and proving campaign success – allowing her to create strong cohesive search and online advertising campaigns.”
Freidman-Landry’s digital experience spans nearly a decade from her start at an e-commerce agency in Princeton, New Jersey. From there, she worked as the Interactive Marketing Manager at business consulting firm, ArchPoint, and most recently at local marketing agency, Potenza. An involved member of the American Advertising Federation of Acadiana, she received the group’s President’s Award in 2014 while serving as the Communications Chair.