Health care today is increasingly competitive.
Patients have more choices, greater access to information and a willingness to change doctors on seemingly a whim. However, you have the opportunity to attract these new patients. You just need to position yourself to increase your visibility online.
In this article, we’ll examine the top 5 medical SEO tips that get more patients.
Know What SEO Is
The main goal of SEO is to improve the visibility of your website.
Search engines like Google reward sites with higher rankings when they provide a great customer experience. The higher your ranking, the more visible you become when someone searches for what you do.
An SEO specialist optimizes a site to provide this experience. This can include things like:
- Site Speed
- How a site appears in searches
- How well search engines can “read” your content
- Helpful Content
It’s not just about incorporating some keywords into your web content.
Use The Right Keywords
Often, people think they know what keywords people use to find their site. But sometimes, they’re wrong.
A surgeon wouldn’t perform surgery without running some tests to evaluate the patient’s condition.
Medical SEO is no different. Use tools like Google Keyword Planner to find out:
- What potential patients enter in searches
- How much traffic a keyword gets
- How competitive a particular keyword is
Also, use Google Search Console to see what words people use when searching for your brand.
Use Keywords the Right Way
Once you’ve selected the best keywords, develop content like service pages and blogs around those keywords. Don’t do it the other way around.
If you can’t use a keyword naturally, don’t use it at all.
Visitors know when content seems forced.
That’s bad for your brand, and not the right customer experience.
Tools like Google Analytics give insight into what people do on your site.
By understanding how people interact with your site, you can better understand where you need to optimize your site for medical SEO.
Also, use Google Analytics to measure how well your strategies are working.
Some basic measures that can tell us a lot about how we’re doing are:
The percent of visitors who leave your site without doing anything like clicking on anything.
Average Session Duration
How long people stay on your site.
The Number of Visitors
How many people visit your site.
You can even break this down by page and demographics. Use this data to improve your site.
Invest in the Right Content
Don’t do the same thing every other medical practice in town is doing.
In order to rank high, content must stand above the competitors.
This means greater:
- Visual stimulation
And whatever else you can do to stand out while still properly representing your brand.
Learn How Medical SEO Drives Traffic
To get more patients, you must first get more targeted traffic. Medical SEO helps you rank higher to get more visitors that you can convert to loyal patients.
Contact us today to find out how we can help you get more patients.