Influencer marketing is a byproduct of traditional public relations evolving from an offline to online world. Imagine leveraging the social capital of a food blogger or YouTube star to promote your brand of seasoning – that is what influencer marketing does. Some people in the industry call it piggyback marketing, because you’re essentially piggybacking off of a more influential person’s audience.
How Does it Work?
It utilizes someone with authority and clout to back and support your brand, instilling automatic brand trust. Influencer marketing is not a new idea – we just have a new digital space in which to do it. It requires a very thoughtful and tactful approach to identify and pitch the best outlets for your company.
Rally Marketing has created several effective influencer campaigns to help our clients reach markets beyond traditional media outlets to help grow and promote their business.