There are a lot of SEO questions that companies need to ask. And while it can seem tough to navigate the $65 billion SEO industry, the value of learning comes in the form of massive profits for your brand.
We want to provide you with all of the help we can. So here’s a guide to some of the most common questions about SEO.
How Should I Handle A New Site Launch?
Launching a new site is an exciting opportunity. It’s great to have a strong online presence, and being up-to-date is essential in SEO.
However, launching a new site can also cause you some headaches. Oftentimes, you can lose a lot of your rankings when launching a new site.
There are a few potential causes for this. Hiring professionals for your launch will stop most of them, but one immediate thing you can do is inform Google and Bing that your website has moved. This will keep your rankings as safe as possible.
What’s The Deal With Duplicate Content?
A lot of people think that Google will penalize a business for having duplicate content. This isn’t the case. That being said, duplicate content can hurt your rankings.
Confused? Welcome to digital marketing.
Here’s how it works: when Google sees multiple pages as duplicates, it will only rank one of them. This is fine if it ranks the one you want: it is not so good if it ranks the one you don’t want.
That being said, this is not a penalty in the traditional sense. In the SEO industry, we refer to a penalty as a deliberate loss of ranking status due to bad links or keyword stuffing in your blog.
Still, it will harm your site. So it’s best to emphasize the version of a page that you want to be displayed. It’s also important to realize that there is not a heavy need for duplicate content today.
Can I Buy Links?
The answer to this question can also be complicated. That’s because it isn’t a straight yes-or-no answer. Buying good links can be beneficial for your site: there is nothing wrong with putting relevant links to your site on top of some quality content.
What you want to avoid is buying bad links. This is a holdover from “old SEO.” Before Google looked at the quality of links to your site, a number of websites popped up hosting stockpiles of link with little use or value. Avoid buying links to sites that can harm your site, but don’t be afraid to buy good ones.
How Important Is Web Design?
This is one of the most common SEO questions. But the truth is that quality web design is crucial to SEO.
Google doesn’t just rank keyword mentions, visits, and links. It also checks up on the quality of your site. Faster websites rank better than slower ones, and sites that people want to stay on do better than those people hit backspace on.
Make sure that you have a well-designed website. After all, good design is the foundation upon which any SEO strategy rests.
Beyond SEO Questions: Get Help
It’s important to ask questions. But even more important is taking action.
We have a dedicated team of SEO professionals dedicated to building a strong digital presence for your website. We help brands all around the world because of our devotion to doing a job right, and not just doing it fast.
We know it can be difficult to find a company to work with. But if you want to give the winners a try, let’s get in touch.