Digital marketing can be both exhilarating and exhausting at the same time. Working in marketing is a lot like being in love: sometimes you wanna cuddle up for hours, and other times you just wanna punch someone in the face. Through the ups and downs, picking up new and exciting marketing tools can help spice up your work love life—from romantic reporting dashboards to sleek social schedulers to creeping on our customer crushes, here are five awesome and affordable tools that’ll make you fall in love with marketing again.
Nothing says hot like a marketing reporting tool with year over year data comparisons and customizable widgets. Cyfe has the brains and the bod: it pulls data from Google Analytics and allows you to package it up all nice and neat for that special someone you’re trying to prove ROI to. A cheap date, too; Cyfe is free to use for a single website and only $25 per month for the agency premium version, which gets you unlimited dashboards.
You know your website needs some TLC, but where do you even start? SEOMator works a lot like you creeping on ALL of your crush’s Facebook and Instagram posts. It crawls your website (hot, right?) and identifies everything you’re missing in your current SEO relationship, whether it’s meta descriptions, page speed, duplicate content or clickable phone numbers for bae to give you a call any time day or night.
SEOMator is $5 per one-time crawl, but the $20 plan gets you 5 site crawls per month. Who knows, maybe that 7-day free trial will be the best week of your life.
Keeping your brand’s look and voice consistent across multiple social media platforms can be as tough as finding a good man, which is why Loomly’s social media scheduler has us drooling over its post creation, mockup and reporting features.
When looking for love, your social media game needs to be on fleek: at 12 bucks a month per calendar, you can get cozy with this one without breakin’ the bank. Plus you’ve got 15 days free, no strings attached.
We’re head over heels for CallRail. This heartthrob allows you to create tracking phone numbers for the different marketing channels you’re using, helping you see if things are going to work in the long term. This program is especially useful if sales are performed over the phone—if you’re into that sort of thing. Plans start at $30 per month per phone line, and you’ve got 14 days free to figure out if you’ve got chemistry!
B2B marketers, prepare to fall madly in love. Lead Logic gives us the butterflies with its all-in-one, real-time directory of companies who visited your website. This program compiles information on website visitors based on the public IP address they’re using, including company info, location, general contact info and their activity on the website. When it comes to price, this one is a little more high maintenance, but you get what you pay for when you wine and dine her: $150 per month gets you one all-access dashboard, and you can get two for $250.
So there you have it. If you’ve got a crush on digital marketing and wanna take this relationship to the next level, give us a shout at the Rally office!