Case Study: Home Sleep Delivered
Client’s main goal was to sell CPAP machines and accessories. Needed to capture leads early in the conversion process by making them realize they may have sleep apnea and to order a home sleep test. From there the lead was much more likely to convert into a customer if they tested positive.
- Paid Search campaigns and SEO strategies targeting keyword searches for “how to stop snoring,” “my spouse snores,” “restless sleep,” etc., and drive them to the Sleep Epworth exam landing page.
- Upon completion, user is entered into email automation with the goal of getting them to order a home sleep apnea test.
- Email with their Sleep Epworth results sent to them with attachments for a further explanation of their score, a letter to their doctor and a home sleep test order form – both of which they could print out and bring to their doctor appointment
- Once a lead completed a sequence of steps, they were marked as a “hot” lead and client was tasked to call them within 24 hours.
- 290 leads
- 22.53% conversion rate on Sleep Epworth exam landing page
- 66.7% email open rate
- 22.53% click-through rate
Email Automation, Paid Search Advertising, SEO, Strategy