Case Study: Cajun Grocer

The Challenge:

Increase revenue by utilizing targeted email segmentation to decrease instances of cart abandonment and increase customer retention. Position Cajun Grocer as the authority on all things cajun through targeted blog posts.

Strategies:

• Monthly blogs focusing on Cajun food, folklore and fun
• Engage social media audience through engaging and humorous Cajun content
• Cart abandonment, loyalty and win back emails, as well as monthly newsletters targeting seasonal foods like king cake and live crawfish

Results:

• Achieved an ROI of 796.05%
• Increased blog readership by 333.06%
• Campaign Highlight: Facebook post reached over 350,000 users and was shared 4,800 times