Case Study: Ameda Direct

Ameda Direct Case Study

The Challenge:

To continually engage with new mothers who received their free insurance-provided breast pumps from Ameda Direct in order to drive revenue through the purchase of replacement parts and accessories when the time came.


  • Implement a Continuum of Care workflow to send automated emails or SMS messages based upon their baby’s due date.
    • These messages would provide content throughout the stages of the newborn baby’s development to help these new mothers through an incredibly stressful time
    • Emails offering replacement parts at discounted rates were sent at the precise moment they were needed


  • 39.76% email open rate
  • 9.06% click-through rate


Email / SMS Automation, SEO, Content, Strategy

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