Case Study: Ameda Direct

The Challenge:

To continually engage with new mothers who received their free insurance-provided breast pumps from Ameda Direct in order to drive revenue through the purchase of replacement parts and accessories when the time came.

Strategies:

• Implement a Continuum of Care workflow to send automated emails or SMS messages based upon their baby’s due date.
  • These messages would provide content throughout the stages of the newborn baby’s development to help these new mothers through an incredibly stressful time
  • Emails offering replacement parts at discounted rates were sent at the precise moment they were needed

Results:

• 39.76% email open rate
• 9.06% click-through rate