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GDPR: Comply or Die

This article was developed from a presentation given during Social Media Day on June 23, 2018. We’ve made the original presentation slides available, along with every other presentation given that day. OK, so maybe the title is a bit dramatic. Non-compliance to GDPR...

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How To Create A Killer Content Style Guide

It's impossible to be successful in modern marketing if content is not at the core of your strategy. Business owners hear this all the time, leading most to jump headlong into content marketing without a clear plan of action. Your content efforts must start with the...

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7 Medical SEO Tips to Get More Patients

Health care today is increasingly competitive. Patients have more choices, greater access to information and a willingness to change doctors on seemingly a whim. However, you have the opportunity to attract these new patients. You just need to position yourself to...

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Social Media Tracking Tips and Tricks

Most small business owners know the importance of social media in modern marketing but struggle with social media tracking to prove the value. Calculating return on investment (ROI) is easy for ecommerce-driven businesses. It’s a completely different ballgame for...

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