by Laurel Hess | Jul 26, 2018 | Insights
Is she talking to me? I think she is talking to me. Do you respond in a timely manner when my team emails you? If we need approval on something, do you make us follow up 5 times? Have you approved your ad budget but keep forgetting to give us your credit card number...
by Laurel Hess | Jun 21, 2018 | Analytics, Pay-Per-Click Advertising, Strategy
Capture. Convince. Convert. Has your company mastered the three C’s of digital marketing? So your latest marketing campaign had excellent results. Don’t start a round robin of high-fives in the conference room quite yet. Small businesses need to delve into...
by Laurel Hess | Jun 1, 2018 | SEO
Health care today is increasingly competitive. Patients have more choices, greater access to information and a willingness to change doctors on seemingly a whim. However, you have the opportunity to attract these new patients. You just need to position yourself to...
by Laurel Hess | May 30, 2018 | Pay-Per-Click Advertising, Social Media
There’s no arguing that social media has fundamentally altered the landscape of advertising. Now, you have to go where your customers are. And there’s a good chance that most of your customers are on Facebook. Yes, Facebook is for more than just sharing...
by Laurel Hess | May 26, 2018 | Automation, Content, Oil & Gas
You can’t log onto the internet or any social media outlet without being hit in the face with visual marketing. Photos, videos, infographics, and animations are all inviting you to “click and learn more”. No company or product is exempt from using...
