You can’t log onto the internet or any social media outlet without being hit in the face with visual marketing. Photos, videos, infographics, and animations are all inviting you to “click and learn more”.
No company or product is exempt from using visual marketing – including the oil and gas industry! Oil and gas marketing can help businesses create a more interactive and trusting relationship with potential customers.
Not sure how to get started?
Here are 5 tips on how to break into the visual marketing world if you’re in the oil and gas industry.
1. Photos & Videos
One of the simplest forms of visual marketing is the use of videos. Videos are a great place to start. They are fairly easy to manufacture but are extremely effective.
Many customers would rather watch a video about a product than read a post about it. Videos deliver a lot of information in a short period of time. Videos are an awesome place to start when adding flare to your oil and gas marketing.
SlideShare presentations are a great way to share a large amount of content and data in an easy to digest way. Similar to a PowerPoint presentation, SlideShares often use large text, bullet points and photographs to convey information.
Users are able to rate, share and comment on the uploaded content. This provides businesses with feedback on the material.
Another awesome feature of SlideShares is Zipcast. Zipcasts are similar to podcasts in the fact that audio is involved. A social web conferencing system, Zipcast allows presenters to add an audio and video feed through the Internet. It also has an inbuilt chat feature.
3. Social Media for Oil & Gas Marketing
Social media is where it’s at.
Facebook, Instagram, Twitter and LinkedIn are just a few of the most popular social media avenues. Visual content consistently outperforms all other types of posts.
If you aren’t using social media to contact potential customers, you’re missing out on a huge market.
You can use Facebook and other social media platforms to increase traffic to your website, link to other platforms and promote your product or service.
4. Informative Infographics
Similar to SlideShares, infographics are an easy way to present complicated information and data.
Oil and gas marketing often includes number-driven data, ratings, environmental concerns and regulations. All pretty dry material when presented in text form.
Infographics allow you to put data and statistics into graphs where customers can easily see the trends and patterns being discussed.
Now that your customers can understand the information, they will be more easily persuaded and more likely to take action in your favor.
5. Premium Content
This is a broad category, but simply put, premium content is digital material that is downloaded for a fee. These materials can include audio books, articles, images and videos.
Sometimes you can use these materials to collect information. You can require visitors to input some basic information before gaining access to a certain downloadable manual or tutorial video. This information is invaluable and can be used later on for additional advertising and promotions.
his information is invaluable and can be used later on for additional advertising and promotions.
The New Age of Oil And Gas Marketing
All companies want to stand apart from their competition, and the oil and gas industry is no different. Finding cutting edge ways to connect with your audience means incorporating visual and digital marketing into your advertising approach.
New to the world of visual marketing? A company specializing in online marketing can help you get started!