There’s no arguing that social media has fundamentally altered the landscape of advertising. Now, you have to go where your customers are. And there’s a good chance that most of your customers are on Facebook.
Yes, Facebook is for more than just sharing vacation photos and keeping up with relatives. It’s a massively powerful platform that you NEED to leverage. And it can even boost your SEO!
Keep reading for some of the top reasons why Facebook is still king of the social advertising world.
1. Facebook Has Nearly 2 Billion Users Worldwide
You’re not the only one that compulsively logs onto Facebook every chance you get.
Earlier in May of this year, CNN reported that an estimated 1.9 billion people are on Facebook. Just to give you a bit of scope here, the world contains roughly 7.5 billion people. That means that nearly 2/7 of the world’s population is on Facebook!
Even if you’re a local business, there are likely thousands of potential customers waiting for your social advertising.
2. Facebook Live Gives the Best of Both Worlds
To have a successful social campaign, you’ll want to leverage the power of video.
A video will garner more engagement than a post, so make sure you’re using Facebook Live. It’s a simple, easy to set up tool that allows you to stream live video directly to your audience.
Now you have the chance to really get to know your audience. You can field their questions in the real-time chat, for instance. Or you can show off what you and the team are working on.
The difference between Facebook Live and, say, YouTube is that you don’t have to wait for analytics. You’ll be able to tell how many people are watching at a given moment, and your audience can provide feedback via likes, hearts, and other emojis.
3. You Can Target Your Ads
The problem with most advertising is that you can’t tell whether something is going to hit. You can send a message out to a general audience, but you may be wasting valuable ad money.
Like everything else, Facebook has thought of a solution. Facebook Ads is one of the most popular marketing tools out there because of its range.
You can target your demographic down to age, gender, region, and all sorts of other factors. No more wondering if your ads are getting to the right eyes — now you’re in control.
4. Facebook Lets You Respond to Your Customers ASAP
We’ve already talked about how Facebook allows for easy interaction with video, but its commenting system is also quite simple. Now you can talk to your users! Thank them for their kind words and support.
Or show that you’re capable of handling an unhappy customer.
You know the one. The guy or girl who comments on your post complaining about something that was out of your control.
And as tempting as it can be to leave this angry user to their own devices, that’s bad social etiquette. You’ll want to nip the problem in the bud as soon as possible and take the problem to Messenger.
Your audience wants to know that you’re listening, and now you can show them by responding in the comments.
5. You’ll Still Get Great Social Advertising Analytics
To really tailor your social advertising campaign, you’ll need great analytics. And if you’ve ever had to buy analytics tools before, you know how expensive it can be.
Good news! Facebook’s analytics aren’t only accessible — they’re free! You’ll still get a great report on how many likes, shares, and views you received. But you’ll get the report in a simpler, cleaner format.
Let Us Help
Running a great social advertising campaign can be tough. And if you’re a small business, you may not have the necessary time. That’s why we at Rally Marketing would love to help you and your business.
Our team of professionals can help you navigate your social campaign for a price you can afford. Get in touch today and get your business seen!